Let me ask you a question—if I checked your bank account right now, would you be happy? Or would you say, “Grace, let’s not talk about that today”?
If your business isn’t making at least 10 million naira a year, your biggest problem likely isn’t your offer, skills, or even your work ethic.
The real issue? People don’t know you exist.
It doesn’t matter how great your product or service is. If no one knows about it, you’re playing small. Today, I’ll walk you through five real, battle-tested strategies used by some of the biggest names in business to grow fast. Follow these steps, and this could be your best year yet.
Step 1: Brand Awareness is Everything
Let’s be real—how many new people saw your business today? Not your followers or WhatsApp status viewers, but people who have never heard of you before.
If that number is close to zero, we have a problem.
Most entrepreneurs hide behind their laptops, hoping clients show up magically. But the world doesn’t reward the best products; it rewards the most visible ones.
McDonald’s doesn’t have the best burgers.
Coca-Cola isn’t the healthiest drink.
But they are everywhere.
New rule: If you’re not seen, you’re not selling.
Here’s what to do starting today:
More reach: Send out cold DMs, emails, and talk to more people.
More content: Post daily, not just when you feel like it.
More ads: Even a small budget can change the game.
More collaborations: Partner with influencers, do joint lives, appear on podcasts.
Visibility first. Perfection later.
Step 2: Advertising = Rocket Fuel
Advertising separates struggling businesses from thriving ones.
Many small business owners hesitate when they hear the word “ads.” Maybe you think it’s expensive or tried it before and didn’t see results.
But here’s the truth: if you’re not running ads, you’re leaving money on the table.
Big brands like Apple, Nike, and Coca-Cola don’t rely on word of mouth. They run ads constantly—because visibility equals sales.
And you don’t need millions to start.
Example:
Spend ₦5,000 on ads.
500 people see your business.
20 people engage.
5 people buy.
You make ₦20,000.
That’s how businesses scale—repeat this daily.
How to make ads work for you:
Start small—even ₦2,000 per day works.
Target the right audience.
Use engaging visuals, clear messaging, strong CTAs.
Test and tweak different versions.
Step 3: Diversify Your Marketing
What happens if Instagram disappears tomorrow? Will your business survive?
If you rely solely on one platform, you’re playing a dangerous game.
Here’s what you need to do:
Be on multiple platforms: TikTok, YouTube, LinkedIn, WhatsApp, and email.
Repurpose your content: One video can become a blog, a tweet, a reel, and an email.
Build your email list: It’s yours forever, even if social media platforms shut down.
Your goal is omnipresence. The more places you show up, the harder it is to ignore you.
Step 4: Testimonials and Social Proof = Trust
Before you buy something online, what’s the first thing you check?
Reviews.
People trust what other people say more than what brands say. So make trust-building part of your sales strategy.
Here’s how:
Ask every happy customer for a review.
Share DM screenshots and testimonials.
Get video testimonials—they’re digital gold.
The more proof you show, the easier it is to sell.
Step 5: Think Bigger. Move Faster.
If there’s one message you need to take away from this, it’s this: Speed wins.
Most people overthink, wait until things are perfect, and delay for months. Meanwhile, fast movers are winning.
Here’s your new mindset:
Take action before you feel ready.
Sell first, build later.
Don’t fear mistakes—adjust as you go.
Action beats perfection. Every single time.
