Grace Obise

Managing a creative team can feel like herding cats—if those cats were all brilliant, emotional, deadline-challenged artists with amazing ideas. But if you’re leading designers, writers, video editors, content creators, or marketers, you already know that managing creativity requires a different kind of leadership. So how do you lead a creative team without burning out—or …

How to Manage a Creative Team (Without Losing Your Mind) Read More »

Forget “Going Viral”—It’s Kinda… Cringe Now Do you want to really blow up online in 2025? Here’s a truth bomb: forget everything you thought you knew about going viral. That era is basically over. Not because people don’t love a good viral moment anymore, but because the algorithm doesn’t favour it the way it used …

Going Viral in 2025 is Dead?! Here’s What’s Really Hot Read More »

In a world dominated by algorithms, content saturation, and ever-evolving consumer behaviors, the success of any advertising campaign goes far beyond creativity. While compelling visuals and catchy taglines still matter, strategic media buying and planning have become the silent game-changers behind every high-performing campaign. What Is Media Planning and Buying? Media planning is the process …

The Importance of Media Buying and Planning in Modern Advertising Read More »

We all love the idea of growing naturally. No ads. No promotions. Just you, your brand, and a loyal tribe that discovered you organically. It feels pure, powerful — and yes, a little romantic. But here’s the truth: in today’s fast-paced digital world, organic reach alone is no longer enough if you want to build …

Organic Growth is Great, But Paid Ads Unlock a Different Level Read More »

In today’s crowded digital world, brands aren’t just competing for attention—they’re competing for connection. Consumers want to feel something before they buy something. That’s where storytelling steps in—and for creative agencies like ours, it’s the heartbeat of everything we do. The Power of Storytelling in Branding At its core, storytelling is about human connection. It …

Why Storytelling is the Secret Sauce to Every Great Brand Read More »

Let me ask you a question—if I checked your bank account right now, would you be happy? Or would you say, “Grace, let’s not talk about that today”? If your business isn’t making at least 10 million naira a year, your biggest problem likely isn’t your offer, skills, or even your work ethic. The real …

How to Start a Business and Make Money Fast Read More »

Starting a business traditionally required mastering a range of skills, gathering capital, and committing to a lengthy learning process. But thanks to advancements in artificial intelligence (AI), this has all changed. In today’s world, you can launch a business with minimal effort, and incredibly, you don’t even need prior business experience. The tech revolution sparked …

How to Start a Business Using Only AI Read More »

Social Media Just Got Easier with AI Let’s be real—social media content creation feels like a full-time job (because for many of us, it actually is). No matter how much you post, the algorithm is always hungry for more! But here’s the good news—AI has completely changed the game. From generating content ideas to editing …

The Best AI Tools for Creating Viral Content on TikTok, Instagram, and YouTube Read More »

The Pricing Trap Many business owners find themselves in a frustrating cycle—slow sales lead them to believe their prices are too high, so they lower them in an attempt to attract more customers. Big mistake. Cutting prices might seem like a quick fix, but it can actually be the thing that kills your business. Why? …

The Secret to Getting More Customers Without Lowering Your Prices Read More »

Have you ever been asked for a professional bio and found yourself scrambling to put one together at the last minute? You’re not alone! A well-crafted bio is a powerful tool that can boost your credibility, help you network, and open new opportunities. Whether for LinkedIn, a website, or social media, your bio serves as …

How to Write a Professional Bio That Stands Out Read More »

Have you ever wondered why some brands seem to effortlessly attract customers while others struggle to make consistent sales? The secret isn’t just about having a great product; it’s about understanding how the human brain makes buying decisions. Big brands don’t just rely on ads and promotions; they use psychology-backed marketing techniques to make customers …

Psychology Tricks That Make People Buy (And How to Use Them in Your Business) Read More »

Not until recently, did I know what a TCC (Tax Clearance Certificate) was, and if you’re like me, you might be wondering, “Why should I even bother?” For the longest time, I believed having a Tax Identification Number (TIN) was all a business needed to be tax-compliant. Well, I was wrong, and you might be …

WHY YOU NEED A TAX CLEARANCE CERTIFICATE (TCC) AS A BUSINESS/COMPANY IN NIGERIA Read More »

In the fast-paced creative industry, balancing innovation with efficiency is crucial. Whether you’re a designer, writer, videographer, or part of a creative team, using the right productivity tools can streamline your workflow, spark inspiration, and help manage time more effectively. Below is a list of powerful tools tailored to enhance the productivity of creatives. 1. …

Productivity Tools to Enhance Workflow for Creatives Read More »

Human Resources (HR) is a dynamic and multifaceted field, offering professionals opportunities to specialize in various areas. As businesses grow and evolve, HR roles have become more specialized, allowing practitioners to focus on distinct aspects of talent management, employee welfare, and organizational development. If you’re considering a career in HR or looking to advance within …

Roles in Human Resources to Specialise In Read More »

Managing Difficult Employees with Emotional Intelligence As a manager, I always put my emotions in check because dealing with humans is a big deal and they will want to stain your white. It’s inevitable—no matter how amazing your team is, there will always be a few difficult employees who test your patience. Whether it’s the …

Managing Difficult Employees with Emotional Intelligence Read More »