The secret to growth and creating Inbound marketing strategies
The most critical stage of a product or service’s life cycle is the growth stage. You’ve created this amazing product or offer this top-notch service, but how do you expand your user base, audience, or customer base?
How do you get people to pay attention? How do you spread the word about your awesome product?
This is where growth marketing comes in. Let’s delve a little deeper.
What is growth marketing?
Growth marketing is the process of combining SEO, email marketing, content creation, and A/B testing to build a loyal customer base that organically grows over time. It focuses not only on acquiring a large customer base but also on cultivating a devoted fan base—a following built through the creation of inbound marketing strategies.
At the heart of growth marketing lies its strategies. Unlike traditional marketing, growth marketing strategy goes beyond simply increasing audience size and brand awareness. It aims to take the customer base through the entire marketing funnel and far beyond. Inbound marketing is central to this extended approach.
How to incorporate inbound marketing strategies as a growth marketer**
Inbound marketing is characterized by three core principles: attract, engage, and delight.
To grow your product through inbound marketing strategies, you must overcome the fear of content creation. In today’s digital age, you cannot be a successful growth marketer without creating content around your product. This is how you attract your target audience. You create content that is relevant to them, such as videos, emails, blogs, and infographics.
Once you’ve attracted them, engage them by addressing their pain points. Make them feel heard. Present your solutions in a tone that resonates with them. This is where human connection and empathy come in. People crave to be heard, and once you create an engaging experience that addresses their pain points in a way that resonates with them, you’ve struck gold.
Finally, you need to delight them. Users appreciate brands or products that respond promptly. You can delight your customers by providing additional information that aids in their decision-making. For example, imagine you sell sweatshirts and want to delight your customers. You could create surveys highlighting the benefits of cotton sweatshirts and how your cotton is produced using eco-friendly practices. You could even create a short guide on different cotton textures while also implementing quick response mechanisms like chatbots and FAQs. This reduces the number of questions customers have, leading to faster purchasing decisions and increased brand trust, which fosters loyalty.
Growth marketing also incorporates elements of growth hacking, a sub-discipline that emphasizes rapid experimentation and unconventional tactics to achieve growth. This approach encourages marketers to test different strategies and iterate quickly based on the results.
It’s crucial to track and measure the results of your growth marketing efforts. By monitoring website traffic, conversion rates, and customer acquisition cost (CAC), you can gauge the effectiveness of your strategies and make data-driven decisions for optimization.
Ultimately, growth marketing aims to increase customer lifetime value by implementing well-thought-out strategies and testing different marketing options. Inbound marketing strategies not only help achieve this but also drastically reduce the cost of acquiring new clients or customers. Since a significant portion of customers research and review products before buying, the rich content you create online will answer their potential questions and swiftly move new clients down the marketing funnel.
