Social media evolves constantly, and this means that trends come and go at lightning speed. In the past 12 months, we have seen the Met Gala memes, the phenomenon of the Barbie movie, and closer to home, Nigeria’s “chosen” trend, Steeze, Suspect challenge. It seems like every week a new challenge appears, and this means …
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The Power of Storytelling in Business: Transforming Ordinary Content into Engaging Narratives Welcome to SolutionsPod! In our second episode, we delve into the fascinating world of **storytelling in business**. Whether you’re a seasoned entrepreneur or a newcomer trying to make your mark, understanding the art of storytelling can significantly enhance your business strategy. Why Storytelling …
In our last blog post, we explored how email marketing is far from dead, sharing best practices to ensure your email list doesn’t become a dwelling place for crickets. You might now be wondering: how do you attract more clients online during a dry spell? As a business or brand owner, it’s crucial …
A persistent myth around the marketing world seems to suggest that email marketing is dead, overshadowed by the rise of social media platforms like Instagram, TikTok, and Facebook. However, this myth couldn’t be further from the truth. Email marketing remains a powerhouse for businesses, delivering exceptional conversion rates and providing a stable, owned channel for …
It’s 2024, it is no longer news that for any form of business to grow, whether big or small it must be on social media. The biggest brands leverage social media to create brand awareness and are very successful at it. This is because social media does not only give you the ability to have …
Tips For Creating High-Quality Social Media Content For Your Small Business Read More »
The secret to growth and creating Inbound marketing strategies The most critical stage of a product or service’s life cycle is the growth stage. You’ve created this amazing product or offer this top-notch service, but how do you expand your user base, audience, or customer base? How do you get people to pay attention? …
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In 2024, content remains a powerful tool for connection and expression. However, many people hesitate to embark on their content creation journey due to the fear of judgment. Rest assured, you’re not alone! Many creators, myself included, have grappled with similar anxieties: fear of negative feedback, self-doubt about expertise, and even camera shyness. Yet, despite …
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The World Bank estimates that small businesses represent 90% of all businesses, and according to MasterCard, Sub-Saharan Africa alone has 44 million micro, small, and medium enterprises (MSMEs). All these businesses need tools to help them run operations, grow, and scale into global brands. We live in a digital age, and right now, every company …
The first time I encountered the acronym for the HEART framework, I couldn’t help but let out a chuckle at my initial, perhaps overly romantic, interpretation. Love seemed to be the underlying theme, and maybe, in some way, it wasn’t too far from the truth. After all, isn’t the ultimate goal of any product to …
You are smarter than you think, Here is why: Ever felt like what you do comes so naturally that it feels like a breeze? I get it. I receive messages every week from friends seeking my guidance on what I consider straightforward tasks. It’s not about doubting their smarts or work ethic; it’s about realizing …
When it comes to achieving product success, the path is never one-size-fits-all. The key to understanding how your product is performing lies in deciphering what kind of product you’re building and who your users are. In today’s data-driven world, it’s not enough to merely claim that data-driven decisions are being made. We need to dig …
In the dynamic world of business, the ultimate goal of any product or service is to address a problem or need. After all, businesses exist to provide solutions, right? But here’s the thing – having the perfect solution isn’t enough. If you can’t effectively sell it, your product or service might as well be collecting …
In the world of entrepreneurship and product development, the adage “Having a working product is better than having a product you are in love with” holds more truth than you might initially think. It’s a mantra that successful entrepreneurs swear by, and here’s why. Emotions vs. Profit Let’s get one thing straight: you …
Picture this: the elusive “perfect” product may be a myth, but as a small business owner, you hold the keys to crafting something that comes pretty close. How, you might ask? Well, it all boils down to the following secrets: 1. Seek Insight: -Engage with Your Audience: Start by asking your audience what they want. …
Alright, so now you’ve got the tools in hand, kicked off your business journey, and taken it to the online realm. But here’s the deal – you’re in the game to make sales and perhaps testing a shiny new product in the market. Let’s dive in: Step 1: Picture Your Ideal Customer Close your eyes …
